In today’s economy, you will find companies across a wide range of industries that have acquired competitive advantage with their industry groups and are doing phenomenally well.
Studies demonstrate that many of these organizations acquired competitive advantage as a result of their continued focus and commitment to consistently providing their customers with quality products and services.
On average, these organizations:
- Charge 10% -15% more for their products and services.
- Continually experience growth in their market share.
- Are more efficient and profitable than their competitors.
- Tend to be the leading innovators within their industry groups.
There have been slow downs for many of these companies but no recession. The one factor that many of these organizations have in common is that they adopted "quality" and "service" as a foundation for their business strategy - and have never looked back.